Vicram Chatterjee

Creative Director & Digital StrategIst

Storytelling & strategy for global audiences

450+
Videos Produced
1 Billion
Total YouTube Views
50+
Brand Partnerships

Behind The Lens

I’ve directed and produced 450+ videos, growing Joshua Weissman’s channel from 1M to 10M+ subscribers and 1B+ views.

Through my work I've managed cross-functional teams, and built a production pipeline from the ground up. Along the way, I’ve led over 50 brand partnerships with companies like Netflix, Microsoft, and Meta, while developing large-scale projects that combine storytelling, travel, and cultural impact.

2025 Webby Award Winner
2024 YouTube Diamond Play Button Recipient
2017 Student Emmy Award Winner

My Work in Motion

The culmination of years building digital storytelling at scale

Content That Clicks

End-to-end creative execution — writer, producer, editor, camera, and strategist

The Biggest Hits

A curated showcase of some of my most viral videos

100 Chef Hacks

15 Million Views

I Tried Food From Every State

11 Million Views

I Made The Spiciest Meal Ever

8 Million Views

Food Tours That Made Waves

The world's most engaging food adventures

I Tried The #1 BBQ
In Texas

A smoked meat pilgrimage through Texas in search of the ultimate BBQ experience.

The Best Chinese Food in America

Inside America’s largest Chinatown, one dish stands above the rest.

I Tried The Best Taco in The World

The search for the world’s best taco ends here.

Travel That Captivates

Bringing global culinary journeys to life

How Parmesan Cheese Is Made

A behind-the-scenes look at the centuries-old process behind the world’s favorite hard cheese.

I Cooked In The Arctic Circle

An extreme culinary mission set in one of the coldest, most remote places on Earth.

I Became A Viking Chef

We stepped back in time to cook like the Vikings — open fire, iron tools, and no modern help.

Competitive Content

Creating digital drama that captivates millions

50 People Make The Perfect Burger

One kitchen, 50 contestants, and one shared goal: create the perfect burger under pressure.

I Made The Spiciest Burger Ever

A 9-million-Scoville burger challenge that nearly broke everyone who dared to try it.

I Made The Spiciest Chicken Sandwich

We traveled to the world’s hottest pepper farm to create the ultimate heat-packed chicken sandwich.

Crafted in the Kitchen

Cooking videos that engage and inspire

American Vs English Breakfast

We pit two iconic breakfast traditions head-to-head to see which plate really wins the morning

Homemade Birria Tacos

Slow-braised beef, crispy tortillas, and rich consomme. Josh creates the ultimate birria taco from scratch.

Every Way To Make A Burger

From steamed to smash, Josh tests 30 methods to find the ultimate way to cook a burger.

Personal Content

Work designed to experiment with form, process, and storytelling